Content marketing is critical to establishing a modern brand's success. I create content plans based on link-back strategies, social sharing and engagement metrics.
Game of Brands
I led the creative to reimagine HBO's Games of Thrones houses as modern branded corporations. We created this series of short funny TV commercials to bring the concept to life.
Shutterstock x Creative Mornings
To celebrate our recent partnership with Creative Mornings (a breakfast lecture series for design professionals) Shutterstock sought to create a series of posters called "Rebel Wisdom." The quotations were curated from past famous Creative Mornings speakers.
The posters use Zach Higgins's custom lettering and imagery he modified from the Shutterstock library to illustrate the spirit behind each quote.
When Oscar season rolled around last year, I reimagined the Best Film nominees as pop art posters. I worked with each of the Shutterstock designers to isolate a unique style to communicate a specific aspect of each film.
The post achieved so much pick-up, we produce it annually with equally great results.
To celebrate science and mathematics, I had the idea to depict modern scientists in stained glass. I researched stone lithographers and partnered with Aaron Coleman to create these original hand drawn lithographs with Shutterstock elements.
For Valentine's Day, I thought it would be fun to reinvent classic video game couples as Harlequin romance novels.
I worked with illustrator Echo Chernik who used Shutterstock images to make these composites and then she digitally painted over them.
The post got great global pick up including sites in Brazil, Japan and Germany.