From promotions, to onboarding, to win-back campaigns — I create CRM programs that drive engagement, repurchase and increase customer loyalty.
Shutterstock Fall Promo
I oversaw Shutterstock's first international promotional email launch in 7 languages, driving almost half a million in revenue.
Creative Team: Eric Sams, Matt Angorn, Kathy Cho, Daryl Lang
International Search Enhancements
I conceptualized this email promotion touting our increased search capabilities in French. The email performed well against KPIs: engagement and redemption.
Creative Team: Eric Sams, Matt Angorn, Deanna Paquette, Daryl Lang
Shutterstock Premier Onboarding Series
I led the design of this email series to drive desired behaviors in our Premier customer base, comprised mostly of agencies and large film studios. Each email had a creative A/B test to gage effectiveness of design.
Emails were deployed in 20 languages and optimized by region.
Creative Team: Eric Sams, Brandon Lee, Ashley Patterson