With over 15 years of creative expertise spanning e-commerce, performance marketing, large-scale events and traditional advertising, I excel at building and developing creative teams to produce exceptional work.

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Experience

Shutterstock
Art Director, Marketing
2010–present

Relocated to Amsterdam to build out European marketing team, focused on digital performance marketing

Oversaw rollout of new Shutterstock brand ID system across all marketing touchpoints, domestically and internationally

Effectively managed all creative deliverables for successful Shutterstock IPO: investor roadshow presentation, prospectus gatefold, NYSE video wall, signage, apparel and giveaways

Served as interim Shutterstock UX lead, creating subscription page layouts that increased paid conversion 55% and lead gen registration 85%

Launched first international promo email (7 languages), driving over US$470.000 in revenue

Lead team of international designers and copywriters, concepting and executing all marketing touchpoints

 

Essence & Essence.com
Art Director
2006–2010

Launched multi-platform event-driven advertising programs: Black Style Now (fashion), Black Women in Hollywood (Oscars) and Black Women in Music (Grammys)

Oversaw new brand ID system development for the Essence Music Festival for record-breaking attendance (450,000 attendees; clients: Coke, P&G, Ford, McDonald’s)

Overhauled media kit, sizzle reel and supporting sales collateral with recognition for excellence from Time Inc. Global Marketing

Led team of 5 designers and 2 copywriters, concepting and executing all marketing touchpoints (B2B and B2C)

 

Vibe & Vibe Vixen
Art Director
2004–2006

Launched Vibe Vixen, a women’s fashion & beauty title with sales collateral, custom advertising programs and online extensions

Oversaw visual direction and VIP event collateral for Third Annual Vibe Awards, nationally televised (clients: Target, Chevy, Armani Exchange)

Launched Vibe Music Fest campaign with print, digital, outdoor and event collateral (clients: Burger King, Ford, L'Oreal)

 

Phoenix Media Communications
Art Director
2003–2004

Led team of 3 designers, concepting and executing run-of-print advertising for national advertising partners (B2C)

Solo designer for new acquisition, g8wave, an integrated mobile agency (B2B and B2C)

 

Publicis: Total Learning Concepts

Deputy Art Director
1999–2002

Oversaw rollout of new brand ID system across website, catalogs, product design and corporate communications (completed in 6 weeks)

Led staff of 2 designers; built up pool of freelance designers and illustrators from 1 to 15

 

InUnity, Incorporated
Graphic Designer
1996

Pre-press, traffic coordination, custom package dies for direct mail

 

Select Freelance Clients Include:
RISE: A Division of ESPN, Esprit De Corps, Estée Lauder, Kaplow PR for CVS

 


Education

Hampshire College
1997–1999
B.A., Visual Communications

Maryland Institute College of Art
Fall 1996
Graphic Design

North Carolina School of the Arts
1994–1996
Studio Art + Design


Skills

Creative Direction
Principal Design Direction
Scheduling and Budgeting
Branding
Strategy
Partnerships
Video Scripts / Storyboards
Photo Shoots
Mood Boards
Technical Instruction

Design for E-Commerce
UX Design
Email Marketing
Direct Response / Conversion
Online Display Banner Ads
Targeted Landing Pages
Retargeting Campaigns
Branded Content
Social Media

Design for Direct Sales
Presentations
Sizzle Reels
Proposal Comps
Sales Collateral
Media Kits
EPKs
Landing Page Optimization

 

 

Design for Marketing
CRM
Outdoor Advertising
Print Advertisements
Content Marketing
In-store POP
Corporate Identity
Stationery
Event Collateral

Software
Adobe Creative Cloud
Office + Keynote
HTML, Light CSS