Who doesn't love a good sale? I've created direct mail pieces, regionally targeted leave-behinds, and media kits for global brands to drive awareness and increase sales.
Shutterstock Premier Hexagonal Brochure
Promoting our enterprise product, Shutterstock Premier, I created this more memorably shaped multi-panel sales brochure. Promotional copy ran only on one side so that the reverse side could be hung up as cubicle art.
ESSENCE Media Kit
During my first year at ESSENCE, I redesigned our media kits so they could be used year after year. The kit was comprised of a saddle-stitched front book with information that would stay the same for several years: our mission, our values, our cultural icons. This book was bound to a series of tabbed folders for the information that would be updated each year: editorial calendar, demographics and circulation. There was also a back gusseted pocket to hold the most current issue.
Time Inc. Global Marketing awarded this (and the accompanying sizzle reel I art directed) an award for outstanding excellence.
RISE Sales Collateral
RISE - a division of ESPN - asked me to redesign their sales collateral promoting them as a young sports brand but also a relevant fashion & lifestyle brand. I created a look book and sales sheets along with a compact folder in which to house marketing information and sales rates.
VIBE Sales Collateral
From look books, to media kits, I showcased the vitality and relevance of urban music to the fashion, beauty, auto and other non-endemic entertainment categories.