Who doesn't love a good sale? I've created direct mail pieces, regionally targeted leave-behinds, and media kits for global brands to drive awareness and increase sales.

 Creative Team: Eric Sams, Kathy Cho, Ashley Patterson.

Creative Team: Eric Sams, Kathy Cho, Ashley Patterson.


Shutterstock Premier Hexagonal Brochure

Promoting our enterprise product, Shutterstock Premier, I created this more memorably shaped multi-panel sales brochure. Promotional copy ran only on one side so that the reverse side could be hung up as cubicle art.

 Art Direction and Graphic Design: Eric Sams

Art Direction and Graphic Design: Eric Sams

ESSENCE Media Kit

During my first year at ESSENCE, I redesigned our media kits so they could be used year after year. The kit was comprised of a saddle-stitched front book with information that would stay the same for several years: our mission, our values, our cultural icons. This book was bound to a series of tabbed folders for the information that would be updated each year: editorial calendar, demographics and circulation. There was also a back gusseted pocket to hold the most current issue.

Time Inc. Global Marketing awarded this (and the accompanying sizzle reel I art directed) an award for outstanding excellence.


 Art Direction and Graphic Design: Eric Sams

Art Direction and Graphic Design: Eric Sams

 

RISE Sales Collateral

RISE - a division of ESPN - asked me to redesign their sales collateral promoting them as a young sports brand but also a relevant fashion & lifestyle brand. I created a look book and sales sheets along with a compact folder in which to house marketing information and sales rates.


 Art Direction and Graphic Design: Eric Sams
 Art Direction and Graphic Design: Eric Sams

Art Direction and Graphic Design: Eric Sams

 

VIBE Sales Collateral

From look books, to media kits, I showcased the vitality and relevance of urban music to the fashion, beauty, auto and other non-endemic entertainment categories.