Shutterstock NYSE Listing Day
Shutterstock went public in October of 2012. To celebrate, I helped create a 75 foot banner covering the facade of the New York Stock Exchange, cut a reel of our stock footage to play on a jumbotron in the NYSE courtyard, and designed commemorative calendars featuring our images to give away to the public. Additionally, I oversaw the creation of multimedia animations for the NYSE interior video walls and banners for the bell ringing podium.
Essence Music Festival
For 3 nights of legendary musical performances (Prince, Mary J. Blige, Lionel Richie, Janet Jackson) and 3 days of inspiring speakers (Barak Obama, Hilary Clinton, Soledad O'Brien) and free sponsor activations, ESSENCE takes over New Orleans every 4th of July weekend. I helped create an ESSENCE Merchandise pop-up store, all event signage, promotional giveaways, and all ancillary sponsor events. During the 4 years I worked on the event, we grew sponsorships and attendance to record breaking levels, with well over half a million people at the event.
Sponsors included Coca-Cola, MCDonald's, Verizon and Ford.
Black Style Now
Held at the Museum of the City of New York, Time Warner and ESSENCE partnered to present the groundbreaking exhibition of African-American fashion through the decades. Using a black gloss against black matte printing technique, the invitations, event signage and promotions reflected both the theme as well as provided a fashion-forward aesthetic.
Sponsors included Macy’s, Pepsi and Sony.
ESSENCE presents Black Women in Hollywood
I was really excited to work on ESSENCE’s first (and several sequential) Oscar Awards parties. From custom trophies honoring African-American acting legends to event collateral bejeweled with Swarovski crystals, each event had a unique and elegant impact.
Honorees included Zoe Saldana, Jada Pinkett Smith, Queen Latifah and Ruby Dee.
Sponsors included Lincoln, MasterCard and Swarovski.